Marketing for restaurants, bars + food trucks. Built by operators. Measured in covers.

Prettydoesn'tpay rent.

Brands, sites and campaigns for restaurants, bars and food trucks in Northern NJ. Then we show you what the work brought in.

Two fried chicken wings mid-air, one drizzled with hot sauce and one with white sauce from squeeze bottles, shot by Wildcat
Hand it offDo it for meBrand, site, photo, social, email. We make it and run it. Built it yourself with AI?Teach me to do it rightInventory, staff apps, marketing and reviews, run by your own team. No retainer.

The proof.

Since 2011. Restaurants, bars and trucks first, all within a drive of our desk.

Double smash burger with mac and cheese and house sauce on a spatula, shot at The Quarry Grill Our own place Best Burger 2026
The Quarry GrillBrand, menu, photo, social
See the project
Square pepperoni slice with basil on a pan, surrounded by open flames, shot for Pizza One 2 locations to 4
Pizza OneBrand, video, email, social
See the project
Aerial view of Pier 13 Hoboken on the Hudson with the Manhattan skyline behind it Client since 2017
Pier 13 HobokenSeasonal campaigns, print, digital
See the project
More work
Strong New YorkBrand, funnel, video
See the project
Overhead table of sushi rolls and tuna tataki with hands reaching in with chopsticks, shot for Sushi Lounge
Sushi LoungeVideo, print, catering
VittleBrand, packaging
Refresh, Recharge, Revive in green type on kraft paper with hands holding cold pressed juice bottles, for Nectar Built from scratch
NectarIdentity, packaging, apparel
See the project
Runners in motion blur with the P13R Run Club mark in neon green Sub-brand
P13R Run ClubSub-brand, apparel, social
See the project
Black kettlebell with the Rise Again Foundry mark and Born. Broken. Forged. on the handle Built from scratch
Rise Again FoundryIdentity, product, apparel
See the project
Sneaker Zoo and Apparel shopping bag in green camo with the gorilla wordmark, Staten Island NY
Sneaker ZooBrand, packaging
Hand holding a loom bottle with juice arcing out of the top, shot for loom
loomBrand, packaging, photo
Velento Electric van with black, white and yellow wrap on a job site
Velento ElectricBrand, website
All of the work

What we do.

Hand us one piece, hand us the whole thing, or learn to run it yourself.

AI setup + coachingInventory, staff apps, marketing and reviews. We build it, then teach your team to run it. Brand identitySo you stop looking like the place next door. WebsitesBuilt to get the order, the booking, the call. Photo + videoFood that looks the way it tastes. Shot at your place. Menus, print + packagingThe stuff your guests actually hold. SocialPosted, managed and measured. Not just pretty. Email + SMSFill the slow nights with the list you already have.
Dan Larco outside The Quarry Grill in a Quarry Grill shirt, in front of the menu board
Dan Larco. Owner of Wildcat, The Quarry Grill and the Quarry Truck. He answers the phone.
Why Wildcat

We own a restaurant. We own food trucks. We know what a dead Tuesday costs.

Operators first

The Quarry Grill and the Quarry Truck are ours. We make payroll and fight food cost too.

One team, whole job

Brand, site, photo, video, print, social, email. One invoice, nobody pointing fingers.

For the many, not the few

You don't need a Manhattan retainer. You need work that pulls its weight.

Said about us
"Dan is super easy to work with, responsive, and has amazing ideas which helped bring my new business to life."
Ian SherwoodGoogle review
"I came to Dan with a concept for a new logo and design for my barber shop and he hit it out of the park."
John PostasBarber shop owner, Google review

Straight answers.

The questions owners ask before they call.

What is the free brand audit?

You give us your link. We look at your place the way a hungry stranger on a phone would, then send back a score, the findings and the one thing to fix first. AI drafts it, Dan checks every one.

What is AI setup and coaching?

We build the tools at your restaurant, then teach you and your manager to run them. Hourly, no retainer, and you own everything we set up. See how it works.

Who is Wildcat?

A restaurant marketing agency in Franklin, NJ, run by Dan Larco. Dan owns The Quarry Grill and the Quarry Truck, so the work comes from an operator who makes payroll too. Restaurant branding since 2011.

Where do you work?

Sussex, Morris, Passaic, Bergen and Warren counties, and anywhere within a drive of Franklin. Photo and video are shot at your place.

Do I have to sign a retainer?

No. AI coaching is by the hour, no contract. Marketing is quoted per project or per month, and you get one page a month showing what it brought in.